Tuesday, August 17, 2010

Don't Touch MLB's Money Machine

They pretty much have it tied up.

“The following are trademarks or service marks of Major League Baseball entities and may be used only with permission of Major League Baseball Properties, Inc. or the relevant Major League Baseball entity:

“Major League … Major League Baseball … MLB … the silhouetted batter logo … World Series … National League … American League … Division Series … League Championship Series … All-Star Game…

“And the names, nicknames, logos, uniform designs, color combinations, and slogans designating the Major League Baseball clubs and entities … and their respective mascots, events and exhibitions.”

It reminds me of the (secret, don’t show to anyone) contract newspaper photographers have with the World Wrestling Federation. Everything, the smallest possibility, each photo, either belong to the WWE or they aren’t responsible. A wrestler gets thrown out of the ring on top of you and you die, that’s your problem and not WWE’s. They set up the rigging wrong and you get killed, too bad.

Even the Super Bowl: If you are not a licensed sponsor, you can only call it “The Big Game.” Team names are forbidden, as well. All tied up nice and tight.