Saturday, October 04, 2008

Now Is The Time To Buy A New House

I was reading the New York Times Sunday Magazine section. Specifically, the full-page ads and, in this case, even more specifically the opening three-page spread and the following double and single page spreads.

Seven properties. “Gracious living spaces,” it says, letting us know these are not your typical refrigerator boxes in some slum alley. “Homes for those who value luxury, quality and integrity.” They also promises there will be no barriers due to the usual race, color, religion, sex, handicap and now, yes now, “familial status.” I’m sure they don’t mean single parents by that one.

Ok, who gets in?

“Ariel East & West”: $2m to $4m.
“The Rushmore”: $1.5m to over $7m.
“The Lucida”: $2.5m to over $6m

“535 West End Avenue, the finest pre-war ever built”: $8.5m to over $25m

“995 Fifth Avenue, half and full-floor residences”:
$10.5m to over $47m.

These are, obviously, marketed to people for whom the recent financial downturn is merely an interesting item in the newspaper.


Anonymous Anonymous said...

...and marketed to individuals who have never experienced or have fallen into the "barriers" catagory

October 06, 2008 9:18 AM  

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