Sunday, July 23, 2006

Let's Hear The Cash Register Ring

For many radio stations, especially the smaller ones, Sundays can be the most profitable day of the week.

At one station where I worked, we had a Portuguese program that lasted maybe two hours and there were so many commercials (all in Portuguese) that we had to run two and three in a row to fit them all in. We just could not fit any more in. ka-CHING. We had a French-speaking show, one in Polish, and another in Portuguese.

Locally, on one station, there's a Polka show, an Italian/American program, specialty music shows. ka-CHING.

They may be corny, they may not be for everybody (and certainly not for most people), but the intended audience will support them quite well. Advertisers love them: Where can a kielbassa shop reach its target audience best than on the polka show? The Latino grocer loves the weekly Hispanic program.

And the cash register rings. It may ring loudest only on Sunday, but whatever may be the coin of the realm, it's still green and has pictures of dead presidents on it.

The Lord's Day is also the day of the Almighty Dollar. And stations worship at the altar of the latter.


Anonymous ruthc said...

We had a French-speaking show, one in Polish, and another in Portuguese.
This sounds much like Fall River/New Bedford. Could it have been?

July 23, 2006 2:08 PM  
Blogger Tom Carten said...

It sure was. Fall River, to be accurate. We couldn't count the money fast enough on Sundays.

July 23, 2006 3:48 PM  
Anonymous Anonymous said...

Do you remember when WNAK refused to air commercials on Sundays? It had a special deal with NBC radio to d.b. commercials til Monday.

July 24, 2006 3:59 PM  
Blogger Tom Carten said...

I always admired the owner for that.

July 24, 2006 4:38 PM  
Blogger Cold Josh Vail said...

Couldn't resist this one.....

Is that why church bells ring?

July 28, 2006 7:01 AM  
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