But Wait!
I wake up; the television is still on and it’s 2:00 in the morning. There’s an ad for some product that most likely doesn’t work, costs a fortune for “shipping and handling” and you couldn’t return it if your family name was Jesus, Mary and Joseph. But you can get a super low price if you call within the next thirty minutes.
Wasn’t this the same ad I saw last night with the same thirty-minute offer? Suppose I call in fifteen minutes? Will I still get the discount?
But wait! If I call within the next ten minutes, they will include, FREE, a set of solid gold eggbeaters, seven sterling silver knives, three platinum serving dishes and a roll of quarters that were found in a farmers barn out somewhere in Indiana and worth an incredible amount of money. Call now! This offer ends today!
Or tomorrow. Maybe next week. How long will those operators stand by? And do they work only for this company? Or is there a way they can identify which product someone is calling for and, then, be working for a dozen or so different outfits? So you call for six commercials and get the same lady with the same accent.
Television stations don’t get paid for running these ads or the infomercials. Instead, they get a cut of any sales, upwards of 40% in some cases (which is what I was offered by a record company). They get paid “per inquiry,” which we call “P.I” ads. You run them when you have unsold commercial time; what’s to lose?
Wasn’t this the same ad I saw last night with the same thirty-minute offer? Suppose I call in fifteen minutes? Will I still get the discount?
But wait! If I call within the next ten minutes, they will include, FREE, a set of solid gold eggbeaters, seven sterling silver knives, three platinum serving dishes and a roll of quarters that were found in a farmers barn out somewhere in Indiana and worth an incredible amount of money. Call now! This offer ends today!
Or tomorrow. Maybe next week. How long will those operators stand by? And do they work only for this company? Or is there a way they can identify which product someone is calling for and, then, be working for a dozen or so different outfits? So you call for six commercials and get the same lady with the same accent.
Television stations don’t get paid for running these ads or the infomercials. Instead, they get a cut of any sales, upwards of 40% in some cases (which is what I was offered by a record company). They get paid “per inquiry,” which we call “P.I” ads. You run them when you have unsold commercial time; what’s to lose?
posted by Tom Carten at 12:44 AM
1 Comments:
Television stations don’t get paid for running these ads or the infomercials. Instead, they get a cut of any sales, upwards of 40% in some cases (which is what I was offered by a record company). They get paid “per inquiry,” which we call “P.I” ads. You run them when you have unsold commercial time; what’s to lose?
That explains it! I never understood why so many perfectly good daytime TV hours are filled with these come-ons. Now I know.
Thanks for this little tidbit of info.
Post a Comment
<< Home