Sunday, October 14, 2007

Taco Radio Replaces Pierogie Radio

Tomorrow, the area’s only “standards” radio station, known for its polka shows, flips format and goes all-Spanish. You can only imagine what’s going to hit the fan when the old folks turn on their radio and Juan Lopez is spinning the latest in Hispanic music, instead of Stash Przyblyski (“shibliski”) with Jolly Joe and the Bavarians.

As my brother would say:
“That’s going to go over like a turd in a punch bowl.”

We do have a growing Hispanic population here, as we once had a growing Irish community, as well as Slavic, Polish, German, Italian, Welsh and anybody I’ve forgotten. Why didn’t they have their own radio stations? There wasn’t any radio then. Or very little and not about to cater to penniless miners.

The owners of this station have two others in the general area, also going Spanish. None of them are making much money in English, so they are, literally, going for broke. The local operation is not my train set, so I don’t know how it’s been managed and why it went from #7 in the ratings down to #17. With any luck, and better sales techniques, the Anglo businesses around here will tap into the Hispanic market and find languages may be different, but money is still green, and the tender is legal.

Down the line in the next city, they’re doing their best to get rid of the [bad word] …uh… Hispanics. If they try hard enough, they will lose much of the prosperity these people have brought with them. Maybe “Radio Taco” will bring it to us.


Anonymous ColdJoshVail said...

Up here there are a multitude of local stations, none in English. Used to have one once upon a time, but it went down.

Bottom line.When you immigrate...adhere or leave!

October 14, 2007 6:29 AM  
Blogger Tom Carten said...

It's not an immigration thing; it's a business proposition.

The young people assimilate quickly, but the old folks hang in there with their "home" stuff. Soon they die off.

We had Portugese-only radio in New Bedford, which lasted a while ... I think until the grandparents passed on.

October 14, 2007 8:51 AM  
Anonymous Anonymous said...

Yeeeeehhheeheeeheeeee...I'm gonna miss all those old polka sounds

October 15, 2007 12:33 PM  

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